3.19.2008

TAGline. You're it?

Taglines are hard to come up with. Thousands of dollars are spent on them and usually the end result is "we paid how much?"

Well, Ford - our beloved firebomb maker of automobiles - has come up with a new one:

Ford. Drive One.

Three words. Three very expensive words. Well, maybe just two words. "Ford" should be free.
So next month there should be ads that will look like this ...

Getting pushy? Not really. At least it didn't say "buy one." Now, I have had some terrible Ford experiences. I did drive one, so even if this is something to add to a checklist of things to do, I'm clear. But let me get my little red pen out and see what happens...Ah, add a little 'c' in there and suddenly it ranks up there with Found On Road Dead. But for those who think they shouldn't be so direct, how about this...
There's always time for manners. Actually, this sounds more like desperation. Well, admitting failure is the first step to ... eh, it doesn't matter. Let's try another one...

Zing! There seems to be a rash of recalls which is not a pleasant thing even for a baby's toy. No matter the type of "recall," there's a sense that you are just one downshift away from being engulfed in a fireball. Ok, one last one ...Bitter? Nah, I just ... ok, I am. I'm not Unamerican for bashing Ford. I just would like not to die in a metal deathtrap of glass and oil. My forefathers fought for that right and I plan to make them proud.

3 comments:

Carrie said...

You forgot to mention that you might die in a FIREBALL!!! Maybe their slogan should be -- Ford. Drive one at your own risk. :P

Josh Booth said...

While I agree with the hilariousness of your jests, I must admit I drive a FORD truck (which I believe is the key difference) and have been really happy with it. I'll take the truck over my plymouth deathtrap, er, neon anyday.

Eric said...

Trucks are another matter entirely. I would love to own a Ford F-250 complete with smokestacks so I can drive OVER cars that are in my way.

For some reason, the car design on the books seems to bring Nature's wrath.